Thoughts on the Twitterverse
Not everyone lives and breathes Twitter like I seem to day-to-day. All the statistics indicate that there are far many more "truly" active users on Facebook.
Depending on your marketing goals, you should gravitate to where your audience is (online and off). I've done things a little differently because I simply enjoy micro-blogging. I only started this blog in 2009 although I had a private blog on LiveJournal since the late 90s. It was put to rest to focus on writing here and my entrepreneurial pursuits.
In fact, I recently grabbed my actual name (@suevarty) as my Twitter handle (in addition to @wordtree). Since I do quite a few workshops on personal branding, I felt this was necessary.
It's also important to get ready for a Community Manager for the Wordtree account and stay true to Wordtree's brand as a content company. Now that I've joined forces with a business partner, working on other projects means that my own twitter content is not aligned to what my audience may expect anymore.
Sometimes it's good to see the personality shine through on a corporate account - but it's also fair to be transparent and straightforward.
All of my information, news, insights and events come from Toronto's vibrant tech and social media community on Twitter. The medium is scannable, quick to digest and provides an easy gateway to dig for more information.
I'm sure a new tool will come along but, for now, it's a real-time world that has opened up so many opportunities.
I belonged to mailing lists, bulletin boards and channels in the mid-90s but Twitter, not Facebook, is closer to being a community of common experiences for me just like 1980s mass media.
It certainly is what you make it.