4 Business Networking Tips for Women

Women have the advantage here. Just by purchasing a few unique accessories, women may find it easier to engage others in conversation and become more approachable instantly.

1. Purchase a laptop case (the kind with wheels) in a colour other than black. Better yet, find something with a patent leather finish to make it shine through that endless sea of black. Just by having a red, shiny laptop case, I’ve found that more women and men compliment me on this case and I don’t even have to introduce myself. Specialty boutiques carry these, but I found mine at a popular discount department store chain for $75.00 CDN. This investment has created thousands of dollars in related business.

2. Jewellery has always been a conversation starter, but make the piece have a story on its own. A local artist, a special way it’s made, etc. can allow you to take “thank you so much” to another level and people will remember you a lot easier and often want to purchase something for themselves (and look you up to do it).

3. Of course, a professional and smart outfit is a necessity to make a great first impression. However, I find that my favourite jackets lack something men’s jackets typically have – real pockets! Two is all you need. Keep your business cards in one pocket, collect others’ cards in the other. It’s a great way to stop fumbling in your purse and keep them organized during the event. Try and have a pen handy for people with no cards. I usually keep a pen and a notebook in my purse to connect with students and other people without a card or mobile device.

4. A pin or brooch with your name on it can look very professional. It can also make you look like you work there, so have a custom pin made by a local jeweller or artist. Just your first name is all you need, and I recommend that it be integrated in an understated way. I came across an artist who creates some beautiful tree necklaces. Since my company name is Wordtree Consulting, I’ve commissioned her to find a way to incorporate my first name, discretely woven into its roots.

Sorry guys. Maybe I can convince my business partner Marc to write a few tips for the men out there!

~originally posted on Freshgigs.ca