3 Personal Branding Rules I Break and Why
1. I change my Facebook profile photo when I feel like it.
I know I should be consistent, but I like variety. People notice when something changes ever so slightly but stays the same. Sometimes, in general, a small change or “refresh” is just enough to get them to remind them to pick up the phone and request a quote/go to a website.
2. I don’t blog regularly, on a schedule.
I know I *should* plan out my blog posts. But I don’t – I like to get paid for writing. I try and focus my efforts on micro-blogging and sharing links on Twitter, Facebook and LinkedIn every day. I usually monitor and micro-blog in the morning so it demonstrates some consistent effort on my part.
3. I mix business with pleasure.
I use Facebook for business and my family and friends are stuck with my work-oriented focus. However, many of my interests intersect, and I have made a conscious decision to be “out there” as a consultant in general. This has helped me to focus on the reasons why I use social media and create more targeted marketing campaigns.
4. (oops) Marc and I are offering a Personal Branding Series starting this Monday. Don’t worry, we won’t make you break THE RULES – at first! Check it out: http://www.eventbrite.com/event/1164536159
P.S. Copy the link above and send it to a friend who may be interested - there are three sessions: Making Strategic Connections on LinkedIn, Merging Old School and New School Personal Branding and Tweet Analysis!